Terms of Use — First Move: Start Small
Effective date: October 14, 2026
These Terms of Use (“Terms”) govern your use of First Move: Start Small, including its iOS app, website, and optional account and cloud features.
First Move is operated by Hanli Zhang, an individual operator based in Switzerland.
Contact: support@firstmovestartsmall.com
1. Agreement to these Terms
By using First Move, you agree to these Terms to the extent permitted by applicable law.
If applicable law does not allow you to agree to these Terms on your own, you may use First Move only with any parent, guardian, or other authorization required by that law.
Nothing in these Terms limits mandatory consumer or privacy rights that cannot lawfully be waived.
If you obtain the iOS app from Apple's App Store, Apple's applicable standard end-user license agreement and App Store terms also apply to the licensed iOS application. These Terms separately govern your relationship with First Move and your use of First Move's services and features.
2. Guest Mode and accounts
You can use First Move in Guest Mode without creating an account.
Guest Mode is local-only. Guest data is stored on the device or browser you use and may be lost if the app is uninstalled, local storage is cleared, or the device is reset or lost.
Creating or signing into an account does not automatically upload or merge Guest data.
Authenticated accounts use email magic-link authentication through Supabase Auth. You are responsible for maintaining access to your email and device and for protecting authentication links and credentials from unauthorized access.
A newly authenticated mobile account can choose Start fresh to create its account workspace without uploading Guest data.
Authenticated users can synchronize supported First Move data through the cloud. Synchronization depends on network availability and the availability of First Move and its infrastructure providers.
Signing out is not the same as deleting an account and does not by itself erase account-scoped local data.
3. The First Move service
First Move provides tools intended to help users begin and organize small actions. Depending on the features you choose to use, the service can include tasks, habits, First Moves, Focus timers, daily planning, Journal entries, rewards, and a virtual cat.
First Move does not guarantee that use of the service will improve productivity, habits, health, mood, or any other particular outcome.
Points, rewards, cat items, and similar virtual elements inside First Move have no cash value and cannot be redeemed or transferred for money.
4. One-time App Store purchase
First Move iOS 1.0 is a one-time paid App Store download, with a U.S. price of US$2.99 upfront. Apple displays the applicable local price, currency, and transaction details before purchase.
After purchase and installation, all included app functionality is available without another payment. The app has no In-App Purchases, subscriptions, paid upgrade tier, or recurring billing. An optional First Move account is used for cloud features, not to unlock a purchase.
Apple handles the App Store transaction. For payment or refund requests, use Apple's support and refund processes. Applicable Apple terms and mandatory consumer rights continue to apply.
5. Scope and appropriate use
The iOS 1.0 app has no user-facing AI or photo-verification features. Its planning tools are manual.
The separate Web app may offer optional automated planning and toothbrush verification. When live processing is available, these requests use OpenAI. Only submit content you have the right to use and are willing to send for that purpose. Review generated suggestions before acting on them; they may be inaccurate or unsuitable. A toothbrush check does not establish whether or how well you brushed your teeth. These Web functions are not benefits of the iOS app purchase.
First Move is not a medical, psychological, dental, therapeutic, crisis, or emergency service. Its content is not a diagnosis or professional advice. Seek a qualified professional or local emergency service when needed.
6. Your content
You retain whatever rights you have in tasks, Journal text, plans, and other content that you submit to First Move.
You give First Move permission to process that content only as reasonably necessary to provide, secure, synchronize, and operate the features that you request, subject to the Privacy Policy and applicable law.
For optional Web processing, this includes transmitting the text or image you explicitly submit to the providers described in the Privacy Policy.
You are responsible for making independent copies of information that you cannot afford to lose. First Move does not guarantee permanent archival storage or recovery of local data that has been removed from a device.
7. Acceptable use
You must not use First Move to:
- violate applicable law or another person's rights;
- access or attempt to access another person's account without permission;
- interfere with or damage the service or its security;
- bypass authentication, account-deletion, or other access controls;
- submit malicious code or deliberately abusive requests;
- misuse automated requests to exhaust or circumvent service limits; or
- reverse engineer or circumvent technical protections except to the extent applicable law expressly allows.
First Move may take proportionate measures to restrict abusive, fraudulent, unauthorized, or security-threatening use.
8. Account deletion
Authenticated users can initiate account deletion from the Delete account section in First Move Settings.
Before an account-deletion request is accepted, First Move requires recent email magic-link authentication and requires you to type DELETE MY ACCOUNT exactly.
After the request is accepted:
- additional owner-scoped cloud writes are blocked;
- First Move begins its trusted server deletion process;
- legacy provider cleanup is requested as described in the Privacy Policy;
- the Supabase Auth account and its associated owner-scoped cloud records are deleted; and
- temporary provider failures are retried.
Some provider-side deletion processing may continue after the First Move account itself has been removed. First Move does not promise that every provider physically removes every applicable record at the same instant.
Account deletion cannot necessarily remove independent system backups or local copies stored solely on another device outside First Move's control.
The current iOS app clears the deleted account’s local workspace, cache, and pending synchronization state after the request is accepted. Guest data and other accounts remain separate. Account deletion does not itself request an App Store refund; contact Apple for refund requests.
9. Privacy
First Move's Privacy Policy explains the information First Move handles, its optional cloud features, separate Web processing, third-party service providers, international processing, retention, deletion, and your privacy choices.
Your use of First Move is also subject to that Privacy Policy where applicable.
10. Availability and changes to the service
First Move depends on local device functions, network connectivity, cloud infrastructure, Apple services, and third-party providers.
First Move does not guarantee that every network-dependent feature will be continuously available or free from errors.
Cloud synchronization can be delayed while a device is offline or while a service request is pending.
First Move may fix, change, add, or discontinue features where reasonably necessary to operate and improve the service, subject to applicable law and your rights in the paid app.
First Move will not treat a planned or unshipped feature as though it were already available.
11. Suspension or ending use
You may stop using First Move at any time.
If you have an account, you can request its deletion as described above.
First Move may suspend or restrict access where reasonably necessary because of security risks, fraud, abuse, violation of these Terms, legal requirements, or conduct that threatens the service or other users.
Where applicable law requires notice or another remedy before such action, First Move will follow those requirements.
12. Intellectual property
Except for content that belongs to users or third parties, the First Move software, visual design, artwork, virtual cat design, branding, and other original First Move materials are owned by Hanli Zhang or the applicable licensors.
Subject to these Terms and the applicable Apple license terms, you receive a limited, personal, non-exclusive right to use First Move for its intended purpose.
No ownership of First Move intellectual property is transferred to you.
13. Disclaimers and responsibility
To the extent permitted by applicable law, First Move is provided without a guarantee that it will be uninterrupted, error-free, or suitable for every personal situation.
Nothing in these Terms excludes, limits, or modifies a warranty, guarantee, consumer remedy, liability for fraud or intentional misconduct, or any other right or liability that applicable law does not permit First Move to exclude or limit.
Your mandatory consumer rights under the laws applicable to you remain unaffected.
14. Changes to these Terms
First Move may update these Terms as the service changes.
The effective date will be updated when the Terms change, and additional notice will be provided where required by applicable law or where a material change affects an active service relationship.
Continued use after an applicable update takes effect constitutes acceptance only to the extent permitted by law.
15. Contact
Operator: Hanli Zhang
Operator type: Individual operator
Country: Switzerland
Support and legal contact: support@firstmovestartsmall.com
Privacy requests and complaints may also be sent to the same email address.